According to a new survey from software subscription service Setapp, 42% of Mac users now report using AI-based apps on a daily basis, and 63% believe that AI apps are more advantageous than those without AI. Furthermore, Mac app developers are embracing AI, with 44% having already included AI or machine learning models in their apps and another 28% planning to do so. Mac Users’ AI Affinity Grows, Study Reports 42% Daily Adoption.
The study is part of the company’s yearly report on the state of Mac apps, which includes a subscription service with access to more than 230 Mac programs. This year’s poll featured responses from 1,241 Mac users, largely in the United States, thus it may not provide insights into the global popularity of AI-based apps. However, the report emphasises the interest in AI apps among this segment of the Mac user base, adding that top AI apps included some that aren’t exclusively local to macOS — such as Google’s AI Bard and Bing, which featured OpenAI AI technology.
TypingMind, Elephas, Spark, Notion, Grammarly, Craft, Luminar Neo, MacGPT, Asana, Raycast, and MacWhisper are among the other top AI programs cited by users. Some of them use AI to augment their existing apps rather than becoming an app purely focused on interacting with AI.
“We see how AI is transforming the app’s usage experience by providing additional user assistance,” Setapp product lead Mykola Savin said in a statement. “At Setapp, we also witness a great adoption of AI tools and the features we implement on the platform. Maybe not everyone succeeds with AI on the first try. But when they do, they tend to use those features repeatedly.”
This is the first year Setapp has inquired about AI app use in its annual poll, so it’s impossible to say how many more Mac users are currently using AI apps on a daily basis compared to previous years. However, it appears that AI apps account for a large portion of users’ everyday operations. Users access up to 15 apps every day from an average of 51 installed programs on their Mac. And, with 42% saying they use AI apps on a daily basis, AI is becoming a significant component of users’ everyday operations.
Browser apps, Microsoft and Google Office products (all of which incorporate AI technology), and Adobe software — the latter of which has adopted generative AI across a range of programs, including Photoshop and other Creative Cloud apps — are also often utilised. As a result, users’ genuine exposure to AI-powered apps may be considerably greater.
The survey also reflects on other general results about Mac software adoption and discovery, such as subscriptions being more common than one-time purchases and the Mac software Store, YouTube, and social media being the most popular means of app discovery. In addition, 70% of survey respondents said they have a Mac with an M1 or M2 chip, among other things.
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