Aoife McNamara, a fashion business, has made history by being the first firm in Ireland to receive B Corp certification. This certification validates the company’s adherence to ethical and environmental standards.
Companies must thoroughly review their impact in five essential areas to become a Aoife McNamara B Corp: governance, workers, consumers, community, and environment. The goal is to assess the company’s social and environmental performance and ensure it meets B Corp’s high requirements.
Businesses must get a B Impact Assessment score of 80 or above to receive the accreditation. According to B Corp, this implies a “high level” of social and environmental performance.
The B Corp designation of Aoife McNamara is a notable achievement in fashion, demonstrating the brand’s commitment to sustainability and ethical practices. The accreditation recognizes Aoife McNamara’s efforts to have a good impact on the environment and the communities and employees involved in the garment’s creation.
Aoife McNamara’s fashion firm is the first in Ireland to gain B Corp certification, setting an example for the sector and inspiring other fashion brands to follow suit. This certification enhances the brand’s reputation while assuring customers that they support a firm that promotes sustainability and ethical standards.
Aoife McNamara joins many businesses worldwide that have gained B Corp certification, indicating a trend toward a more ethical and sustainable corporate landscape.
“Not every fashion label has that earth-driven fortitude, so becoming certified for the hard work behind the scenes is testimony to the brand. While we are the first fashion brand in Ireland to achieve B Corp, we want future fashion brands in the process of getting B Corp to beat our score.
“This is not a competition but a collective dedication to a safer and more responsible fashion industry,” said Miriam Keegan, head of sustainability.
While other fashion companies debuted their autumn-winter collections this month, McNamara elected to use this season for ‘degrowth’ by preceding a new debut.
“We’re proud to say that the pieces from our previous winter collections remain as relevant and elegant as ever. We don’t follow fleeting trends; instead, we create enduring designs that withstand the test of time. By choosing degrowth this season, we’re taking a significant step towards a more sustainable and responsible future,” McNamara explained.
After earning an Honours degree from the Limerick School of Art and Design and obtaining industry experience in Paris and New York, the Limerick designer launched her brand in 2019.
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